North Outdoor — Let merino wool elevate your everyday

North Outdoor is a Finnish merino wool brand that has combined style, comfort and performance since 2011. Our home is in one of the world's coldest countries, next to the Arctic Circle. Ever-changing weather has guided us to design clothes that delight and protect in every situation. Regardless of the harsh conditions, Finland is officially the world's happiest country. Our aim is to spread this happines by knitting clothes that enable a fulfilling life. Every day, anywhere — whatever the weather.

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All Day 150 Women’s Merino Dress Lily - poppy red

All Day 260 Women’s Merino Dress Ria - blueberry

All Day 260 Women’s Merino Dress Ros - pearl rose

All Day 260 Women’s Merino Dress Ros - rose red

All Day 150 Women’s Merino Dress Ivy - blueberry

Over 100 000 satisfied customers

Customers rate us on average with 4.6/5 stars.

Sustainable, Durable & Natural

We use only the best merino wool yarns that are ethically sourced, durable and natural.

Fast delivery, Easy returns

All orders are shipped from our in-house warehouse and delivered with DHL.

What our customers say about us

★★★★★
Your clothes are the answer to sooooo many problems. I've started to make new choices, I don't buy fast fashion anymore. I want to wear natural materials and durable, timeless, quality clothes.
Birgit L.

★★★★★
The best thing is to wear quality clothes made in Finland. You really are merino wool pioneers! The clothes are great for everyday use.
Saara T.

★★★★★
The purchase was easy, fast delivery, products surprised positively and even exceeded expectations. I have worn the wool dress almost every day since it arrived home! :D
Taina J.

★★★★★
Absolutely a great hoodie for year-round use. I would take it to a desert island!
Sirpa V.

★★★★★
A really beautiful sweater. Finally a functional garment that looks good. A classic and elegant, timeless design suitable for both the forest and the city. I already bought it in several colours. I can recommend.
Nina