Elevating the everyday

Carefree merino wool clothes from the world's happiest country.
Sweaters made in the Arctic
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Performance to hiking
Women Men
Comfort to home
Women Men
Freedom to travels
Women Men

About North Outdoor

North Outdoor has been a merino wool pioneer since 2011. Our home is next to the Arctic Circle in Finland, one of the world's coldest and darkest countries. The unpredictable weather hasn't stopped us from living to the fullest and enjoying our forests, lakes and pure nature. Our mission is to spread the Nordic spirit by crafting premium quality and carefree merino wool clothes that adjust to any weather and use case. In the end, Finland is officially the world's happiest country — and we believe great clothing is a major contributor to it.


Your clothes are the answer to sooooo many problems. I've started to make new choices, I don't buy fast fashion anymore. I want to wear natural materials and durable, timeless, quality clothes.

Birgit L.

The best thing is to wear quality clothes made in Finland. You really are merino wool pioneers! The clothes are great for everyday use.

Saara T.

The purchase was easy, fast delivery, products surprised positively and even exceeded expectations. I have worn the wool dress almost every day since it arrived home! :D

Taina J.

Absolutely a great hoodie for year-round use. I would take it to a desert island!

Sirpa V.

Tilasin. Todella hyviä nämä näiden paidat ja housut!
Vahva suositus.

Matti K.

Merino the super wool