Over 100 000 customers have fallen in love with our clothes
I love my new sweater. It doesn't itch, it's wonderfully warm and made in Finland. The only difficulty was to choose which colour to buy as I wanted them all ❤️
Warm, soft and wonderful colour 😍
Lovely material, the size was loose enough to fit layers of clothing underneath. Delivery time was super fast. And thank you for the beautiful packaging! I will use it as a gift box later.
This is adorable 😍 if I could only wear one sweater in the world, it would be this one!
A really beautiful sweater. Finally a functional garment that looks good. A classic and elegant, timeless design suitable for both the forest and the city. I already bought it in several colours. I can recommend.
The Nordic Excellence
We don't do compromises. We have put our hearts and souls into crafting the world's best merino clothes that amplify the way you look, feel and move. Every day, everywhere - whatever the weather.
We are Finnish merino wool experts since 2011.
The Nature collection is crafted in Finland, most of them in our own factory in Oulu, located next to the Arctic Circle.
The clothes are 100% merino wool: warm, soft and airy. Relaxed fit and timeless design makes the clothes perfect for work, city and outdoors.
So warm, so cool
Happines in every weather
Our beloved clothes are made from the best and sustainably sourced merino wool, enabling performance, comfort and beauty.
The merino fibre is breathable and reacts to changes in temperature. You'll be very warm when it's cold, and cool when it's hot.
Natural performance & comfort
Next-level merino clothes
Merino wool is nature's miracle fiber. It's biodegradable, sustainable and doesn't include any plastic.
Our clothes are made out of breathable, moisture-transferring fibres that keep you fresh and dry all day long.
No wash, no odors
The ultimate freedom
Merino wool’s superpower is its ability to clean itself without washing. A quick airing removes smoke and other odors.
Antibacterial properties ensure that the garment feels and smells fresh every day.